Based on the study of the target audience, we chose a page layout based on the storytelling principle. The benefits and features of the product are revealed gradually from the general to the particular. In some places of the site we show the device in close-up and reveal its purpose and principles of operation.

The positioning is well thought out in the design: this is a premium device for personal use, so the design uses a lot of atmospheric illustrations showing the diverse spaces: kitchen, home workplace, nursery, office workplace, etc.

CAPSULA is a personal smart GEPO air purifier. It can help you to protect yourself, family and business from bacteria, viruses, allergens and other pollutants. We needed to create a website that reflects the image of an innovative company and demonstrate its premium quality product.

PROJECT GOAL